A Personal, Tailored Approach
Coaching from The Guy Who Wrote the BookHelping you be great on camera
(or behind the camera)
What’s your most effective learning style? Do you learn best with personal attention, focused on just what you need and none of the ‘extras’ ?
Of course you can take any of our classes or read Larry’s book, but maybe you’re in more of a hurry. Or maybe you have some specific challenge you need to overcome so you can be Great On Camera.
Then personalized coaching is for you.
Larry’s Story
Right after Larry got his degree in communications, he started doing training videos. They were on VHS. (If you don’t know what that is, you’ll want to ask somebody over 40.)
Over the years Larry has been on thousands of videos and online streaming shows. He managed a multi-million dollar studio and video production team. He has hosted national events like The National Association of Broadcasters convention (3 times) and Photoshop World (dozens of times), and he’s always facing the camera.
Larry loves helping entrepreneurs find their voice and build their Know, Like, & Trust abilities so you can connect better and sell more using online video.
My Values & Beliefs
Video is critical to business
There’s nothing that engages with clients and prospects online like video. Video has more than twice the engagement of static images and ads. Except for an in-person meeting, good video of people who represent your company, is the fastest way to build trust and get sales.
It's not hard to be better than the competition
Whether or not your company is the first among your competitors to jump into video, it’s not hard to be better than the competition. That’s because very few people on camera understand all the non-verbal communications that happen in videos. If you create great videos, not necessarily expensive ones, you WIN!
Most people don't realize some of the mistakes they make on camera
Audio quality, editing styles, lighting, body language, word choice, tone and pace, on-screen graphics, cutaway scenes, eye contact, even music, ALL affect the message you convey on video. Little mistakes that you don’t realize you’re making, can completely undermine your message.
Good video training, for regular people, is HARD to find
YouTube is a great place to go to learn how to fix your car or install a ceiling fan, but when it comes to training in a specific industry like video creation, it’s easy to pick the wrong instructor. Practically every video training out there is designed for people who want to create indy films and do movie-style cinematography. That’s overkill. You just need to simplest, most affordable solution that still looks professional.
Our Approach
One size doesn’t fit all.
After being on camera for years, we ‘get it’ that each of us had a lot of little issues to overcome to be our best on camera. And while there is some overlap, there are some people who have very different issues. For example, a lot of people speak too softly when they’re on camera, but we’ve run across a couple of clients who naturally speak too loudly when the record button is on.
Our coaching starts with an interview and then we design a custom set of exercises and coaching ideas to fit you, based on your target market, your strengths, your challenges, your video content, and things we can fix with editing.
Coaching is here to help you make the fastest improvements on video with the shortest path possible.
