Get to Know Great On CameraAbout US
Great On Camera was founded by Larry Becker after decades on camera for Fortune 100 companies like Canon, B&H Photo, Sony, Palm, Inc., and the National Association of Broadcasters, to help others fast-track their on-camera style and delivery to be the best they can be.
Leveraging his university study of spoken and non-verbal communications skills, combined with decades of video presentation, Larry created Great On Camera to provide tools and training for presenters at every skill level. Going beyond Larry’s personal experience, Great On Camera shares advice from industry experts and video influencers too.
01. The book
You can learn any way you like. For some people, it’s videos. For some, it’s in-person training. For some, it’s books. And for a lot of us, it’s a combination of several approaches.
The book GreatOnCamera, was released in 2020, just as the pandemic and work from home changed how we all use video. In response, the book has been thoroughly updated and now includes a new chapter dedicated to the specifics of live meetings like Skype and Zoom. Plus, all the core teaching about being on camera for business videos has been updated.
02. complete Video classes
With the launch of Great On Camera, we created several video classes, and we’re adding more all the time. In the beginning, we started with the mission to help people be better on camera for business videos. But then 2020 happened.
With the pandemic lockdowns and all of the work from home video setups people were using, the demand for a comprehensive live video skillset training program came to the forefront. Everything from staff meetings to sales calls, and even job interviews, have moved to video and our classes (and Larry’s book) cover these on camera needs.
03. personal coaching
If you know you want to get better on camera as fast as possible, and you would rather have tailored personal instruction more than video classes, Larry and other staff members can help you fix your weaknesses and be great on camera FAST!
The 1-on-1 approach (in-person or via online streaming video meetings) shaves days or even weeks off your learning curve. Issues are identified right away and a customized plan of improvement is tailored so there’s no time wasted watching aspects of video training classes you don’t need.
The Numbers Don’t Lie
Your message will be remembered and will be far more effective with video.
According to Forbes:
- More than 500 million hours of videos are watched on YouTube each day
- More video content is uploaded in 30 days than the major US television networks have created in 30 years
- By 2021, a million minutes (17,000 hours) of video content will cross global IP networks every, single second
- Did you know that the average user spends 88% more time on a website with video? This fact alone should encourage you to consider adding video to your marketing.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Video message retention
Written Message Retention
We’re Video Professionals
Author | Trainer | Founder
The guy behind the Great On Camera site, coaching, and classes.
Oh yeah, and he wrote the book Great On Camera too.